Although the terms corporate identity and brand are used interchangeably, they are two different concepts.
Whilst corporate identity is about the look and feel of a company, and should project three things – who you are, what you do, how you do it – branding relates to the emotional relationship between a customer and a business, and should evoke a feeling of trust and reliability.
Both corporate identity and brand identity need unique icons – logos – to reflect the essence of the company, service or product; a well designed logo inspires confidence because it looks professional.
I have been successfully designing identities, both corporate and brand, for 35 years experience. Projects and clients have been of every scope and scale; I particularly enjoy helping new, small and medium sized businesses.
My designs are thoughtfully, creatively and strategically developed to reflect the business and it’s target audience.